How to create great corporate videos is always the challenging issue to different businesses. To help you get started, we have put some tips for making great corporate videos.
1.) Define your project objective
Not all videos serve the same purpose and they always not the same. Some videos are created to acquire new customers, others to attract new talents. Some videos can help you sell or promote a product, others may create brand awareness of your company. First think about the objective of your video, what you want to offer and how you can present in the video.
Customer testimonials can be a way to present your products or services, or the value of your company. Employee testimonials can be also a powerful way to attract new talents. Product video can engage prospective customers and to learn more about your products.
Documentary video can also be a great way to feature your company or products.
2.) Planning
Once you have confirmed the goal of the video, you need to consider who will be act on the video. Any outside resources needed ? What will be the budget ? And expected timeline, etc… These are just some of the questions you need to plan.
3.) Stories to engage your audience
While you plan your video, create the stories you want to tell and which ones are the strongest. e.g. testimonials from clients could be impressive than those in traditional ones. If you are in a niche industry, think a way how to connect your experience and skill to the problems or topics.
4. Marketing
After the video produced, do not forget you need to consider marketing and distribution. There are lots of online media which are cost effective. YouTube is a great place for hosting your videos. You may also require to promote your video in search engines such as Google or social media such as Facebook, Twitter, etc.
